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51

AAO-Internet Marketing Strategies for Ophthalmology

<a href="http://web.me.com/robertmelendez/Eye-Q_Doctor/Media/ANdy%20Doan%27s%20Internet%20Course.m4a"><img src="http://web.me.com/robertmelendez/Eye-Q_Doctor/Eye-Q_Doctor_Podcasts/Media/droppedImage.jpg" style="float:left; padding-right:10px; padding-bottom:10px; width:183px; height:137px;"/></a>433 Internet Marketing Strategies for Ophthalmology Practices<br/>SYNOPSIS This course offers an overview of how to market ophthalmic practices using Internet resources. This instruction is applicable to small, large, and university practices and discusses the use of search engine optimization, search engine advertising, click ad advertising, and Web site marketing strategies. OBJECTIVES By the conclusion of this course, participants will (1) learn about search engine optimization and how to use articles and blogs to attract patients to the practice website, (2) learn about search engine advertising, the costs associated with Internet advertising, and how to determine return on investment (ROI), (3) learn about pay-per-click and pay-per-impression advertising campaigns and how to determine ROI, and (4) learn about effective Web site planning and elements to enhance your ROI.<br/>Senior Instructor: Andrew P Doan MD PhD<br/>Date and Time: Monday, October 26, 2009 10:15 AM - 12:30 PM<br/>Location: San Francisco Marriott<br/><br/>Room: Yerba Buena 12<br/><br/>  
Rob Melendez, MD, MBA
about 9 years ago
Www.bmj
2
30

Neuraminidase inhibitors for influenza

Informed choice requires comprehensive and credible information. Much of the rationale for the currently evolving movement to fully share data is to provide information for decision making, particularly in situations involving the need to balance the potential benefits and harms of medical products. This investment in data sharing is based on the premise that the value of the information from unavailable data is sufficiently meaningful to be worth the effort to make them available.1 Presumably, patients, with guidance from their doctors, might choose differently if data owners were to release all the information relevant to specific treatments and if independent scientists were able to properly analyze and communicate the results.  
bmj.com
over 5 years ago
Www.bmj
1
14

Neuraminidase inhibitors for influenza

Informed choice requires comprehensive and credible information. Much of the rationale for the currently evolving movement to fully share data is to provide information for decision making, particularly in situations involving the need to balance the potential benefits and harms of medical products. This investment in data sharing is based on the premise that the value of the information from unavailable data is sufficiently meaningful to be worth the effort to make them available.1 Presumably, patients, with guidance from their doctors, might choose differently if data owners were to release all the information relevant to specific treatments and if independent scientists were able to properly analyze and communicate the results.  
bmj.com
over 5 years ago
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1
22

Blue and Green Tomorrow: Ethical Investment & Sustainable Living

Blue and Green Tomorrow, the magazine for Ethical Investment, Socially Responsible Investors, Green Investment. Find news, advice and information about Sustainable ISAs, Green Savings, Sustainable Financial Management, Socially Responsible Insurance, Sustainable Wealth Management, Socially Responsible Investing, Sustainable Pensions  
blueandgreentomorrow.com
over 5 years ago
Www.bmj
1
19

General practice needs investment to provide enhanced services, says BMA

The BMA has launched a new campaign to lobby for greater investment in UK general practice and raise awareness of the “unprecedented strain” currently facing the service.  
bmj.com
over 5 years ago
Www.bmj
1
15

Is the private sector a good thing for the NHS?

Richard Smith argues that private sector investment in new products and services is essential to maintain the NHS, but Clive Peedell believes that markets and the use of private providers in healthcare will increase costs and reduce the quality of care  
bmj.com
about 5 years ago
Static.www.bmj
1
19

Germany, the G7, and global health

Remember global health? It had a fantastic 10 years from 2002-12—the “golden decade” of rising health aid1—but is now slipping down the international agenda. Some development experts argue that other sectors, such as agriculture, should “take centre stage.”2 This is misguided. Health investment is the largest contributor to sustainable development.3 And a retreat from health would threaten the impressive gains of the past decade in reducing infectious disease, maternal, and child mortality.4  
bmj.com
over 4 years ago
Www.bmj
0
11

All main political parties’ pledges for NHS will prove inadequate, says former chief executive

The NHS faces a “substantial financial problem” this year that will require significant upfront investment to maintain current services, the former chief executive of the NHS in England has warned.  
feeds.bmj.com
over 4 years ago
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0
12

New UK project announced for new treatments to silence tinnitus

To mark Tinnitus Awareness Week (2 - 8 February), UK charity Action on Hearing Loss (formerly RNID) has announced a major investment to fund a new study at Newcastle University, and involving...  
medicalnewstoday.com
over 4 years ago
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0
18

Report highlights current barriers to sustainable impact of HIV and TB investments in Tanzania

Redeployment: Opportunities to Control HIV and TB in Tanzania...  
medicalnewstoday.com
over 4 years ago
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0
9

Medicaid is a very good investment even if it does not lower cholesterol or blood pressure

Researchers at Columbia University's Mailman School of Public Health analyzed the results of the Oregon Health Experiment, where eligible uninsured individuals were randomly assigned Medicaid...  
medicalnewstoday.com
over 4 years ago
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0
11

LSBU expert argues for investment in specialist nurses, UK

The NHS must consider investment in nurses with specialist training in advanced practice to ultimately reduce costs and increase efficiency, according to an expert in healthcare at London...  
medicalnewstoday.com
over 4 years ago
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0
14

Trauma program recoups investment by transforming lives, Australia

Enhanced surgery to reactivate the muscles in tetraplegics' hands and housing that allows people with disabilities to live independently are just two of the transformative benefits to come out...  
medicalnewstoday.com
over 4 years ago
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0
10

Solid Investment Strategies -- Financial Plan vs. Gene Therapy Plan

In our Western culture, the concept of having a financial advisor to educate and create a financial plan -- both to realize short-term goals and best sec...  
huffingtonpost.com
over 4 years ago
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0
14

Medtech investment in Minnesota falls back to earth – MassDevice

After an off-the-charts year in investment for 2014, the Minnesota bioscience industry has seen a more typical 1st quarter, according to a report from medtech lobby LifeScience Alley.  
massdevice.com
over 4 years ago
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0
10

Tackle shortfall in NHS funding, healthcare leaders tell health secretary

Healthcare leaders have urged the returning health secretary for England, Jeremy Hunt, to urgently prioritise investment in the NHS to safeguard its future.  
feeds.bmj.com
over 4 years ago
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0
13

Is ayurveda the key to universal healthcare in India?

Is ayurvedic medicine a sustainable way to bring healthcare to all Indians, justifying investment in research to build an evidence base in the discipline? Neena Bhandari reports  
feeds.bmj.com
over 4 years ago
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0
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Is ayurveda the key to universal healthcare in India?

Is ayurvedic medicine a sustainable way to bring healthcare to all Indians, justifying investment in research to build an evidence base in the discipline? Neena Bhandari reports  
feeds.bmj.com
over 4 years ago
Www.bmj
0
10

Thousands of patients in England to get new hepatitis C drugs

NHS England has announced that 3500 patients with liver cirrhosis from chronic infection with hepatitis C will have access to new drugs every year after new annual investment of £190m (€260m; $290m) to manage the disease.1  
feeds.bmj.com
over 4 years ago
Www.bmj
0
12

Thousands of patients in England to get new hepatitis C drugs

NHS England has announced that 3500 patients with liver cirrhosis from chronic infection with hepatitis C will have access to new drugs every year after new annual investment of £190m (€260m; $290m) to manage the disease.1  
feeds.bmj.com
over 4 years ago