Checklist For a Marketing Programs Manager - Marketing Strategies That Drive Go-to-Market Plans - Four Quadrant

Anywhere from 1-10% of a company’s revenues may be allocated to the marketing budget and in most cases the people to programs ranges from 70:30 to 30:70.  A key role in Marketing is the Marketing Programs Manager who can effectively manage about $250-$350K but most companies don’t have a checklis...