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The Scientific Reason You Get Cravings - And How To Fight Back!

“We have done it!” Thought James Olds, “we have found the happiness center of the brain!" The year was 1953. Olds and fellow psychologist Peter Milner had been stimulating various areas of the brains in rats to determine how different areas would affect their behavior. One day, they stimulated an area of the midbrain that the two researchers were sure was connected to happiness. Whenever they triggered it, the rats seemed to be in a state of euphoria.  
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