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Marketing Strategies That Drive Go-to-Market Plans - Four Quadrant

Insights to create marketing strategies that drive go-to-market plans - fourquadrant.com  
Four Quadrant
over 7 years ago
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Marketing Strategy Archives - Marketing Strategies That Drive Go-to-Market Plans - Four Quadrant

The Nine Box Talent Grid is an excellent tool to help ensure that the right B2B marketing talent is available to meet current and future business objectives. Most B2B marketing organizations do not effectively assess internal talent and this is unfortunate. Assessing and managing marketing talent is critical since the most valuable asset any company…  
Four Quadrant
over 7 years ago
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Marketing Strategy - Marketing Strategies That Drive Go-to-Market Plans - Four Quadrant

The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization.  
Four Quadrant
over 7 years ago
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Demand Creation Archives - Marketing Strategies That Drive Go-to-Market Plans - Four Quadrant

B2B Enterprise customer acquisition involves a complex buying process. And the sales process is becoming ever more consensus-based as most individuals do not want to assume all the risk or force decisions down the chain. Most organizations approach enterprise purchases from a group perspective that involves over twenty individuals in roles that vary from recommender, influencer,…  
Four Quadrant
over 7 years ago
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Checklist For a Marketing Programs Manager - Marketing Strategies That Drive Go-to-Market Plans - Four Quadrant

Anywhere from 1-10% of a company’s revenues may be allocated to the marketing budget and in most cases the people to programs ranges from 70:30 to 30:70.  A key role in Marketing is the Marketing Programs Manager who can effectively manage about $250-$350K but most companies don’t have a checklist for a Marketing Programs Manager.  The role is so critical that I wrote a document, What I would do if I was a Marketing Programs Manager, and sent it to the Director of Demand Creation and asked that his team paste this in their cubes as a daily reminder of what needs to be done each and every day to be successful in the role.  Here it is.  
Four Quadrant
over 7 years ago
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Digital Content Strategy Framework Drives a Digital Content Marketing Plan | Four Quadrant Marketing Resource Blog

Organizations can fuel their go-to-market strategy by developing a digital content strategy framework to drive their digital content marketing plan.  
Four Quadrant
over 7 years ago
Www.bmj
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Intolerance of error and culture of blame drive medical excess

Jerome R Hoffman and Hemal K Kanzaria argue that efforts to reduce overdiagnosis and overtreatment should focus on changing professional and public attitudes towards medical error and uncertainty  
bmj.com
over 7 years ago
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Diagnostic skill and patient centred care

“Overdiagnosis of the well and undertreatment of the sick are the conjoint twins of modern medicine.” So writes Iona Heath in an essay this week (doi:10.1136/bmj.g6123). She articulates the fears that drive medical excess: our existential fear of dying, and the ever present fear that a serious diagnosis will be missed. While striving for accurate diagnoses and appropriate treatment, Heath says that clinicians and patients need to acknowledge the limits of medicine and embrace the uncertainty that lies beyond. “Only because we do not understand everything and because we cannot control the future is it possible to live,” she says.  
bmj.com
about 7 years ago
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NKT-associated hedgehog and osteopontin drive fibrogenesis in non-alcoholic fatty liver disease

Stream NKT-associated hedgehog and osteopontin drive fibrogenesis in non-alcoholic fatty liver disease by BMJ talk medicine from desktop or your mobile device  
SoundCloud
almost 7 years ago
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My Center in Medical School – in-Training, the online magazine for medical students

It seems a little simple – even childish – coming from a character-driven, family-friendly animation, but this line struck a reflective chord within me. Much like the Guardians in the children’s movie “Jack Frost” who protect the innocence and happiness of children, physicians protect and heal people who are helpless and in need. While the end purpose of a good physician – to effectively and compassionately care for their patients – may be common, the paths and reasons that drive us to walk this path have different and often complicated origins. At the heart of it, I believe we all have our unique “centers.”  
in-training.org
almost 7 years ago
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Being a medical student sucks — Colombo LK

Being a medical student is tough, you have to stay focused and there are times that can drive you to your utmost point o…  
medium.com
over 6 years ago
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Immune System Drives Pregnancy Complications after Fetal Surgery in Mice

UCSF researchers have shown that, in mice at least, pregnancy complications after fetal surgery are triggered by activation of the mother’s T cells.  
ucsf.edu
over 6 years ago